What has happened so far?

Alitalia spins off its loyalty program MilleMiglia and runs it by Alitalia Loyalty. Alitalia goes out of business, Alitalia Loyalty is renamed into Italia Loyalty and contnues running its program. Alitalia’s successor ITA Airways takes over everything from Alitalia, except its Frequent Flyer Program and creates VOLARE, which never really manages to take off. Trenitalia buys Italia Loyalty. Lufthansa buys ITA. Trenitalia’s CartaFRECCIA program introduces a conversion partnership with VOLARE. For some time, VOLARE will remain a SkyTeam program while ITA will be owned by Lufthansa.

If anybody understands how a customer should behave in such situation, we are eager to hear from you and share your advice with the community.