CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

It is time for an update about what is going on at ITA’s Volare program.

The program has now partnerships in place with 12 of its SkyTeam partners, still excluding though most partners in Asia, except for Korean Air. However, all these partnerships are accrual partnerships only, applying “normal” accrual rates.

On ITA itself, a high revenue-based accrual rate of 10 points per EUR for base members is applied and redemption levels are adjusted to that high accrual rate, starting for instance, under the dynamic pricing model, at 145,000 points one-way on a long-haul Business Class.

As long as this is the only flight redemption option in the program, it makes hence certainly no sense to credit any partner airlines flights at their prevailing accrual rates to the program.

Unless you speculate that they might be transferred to Miles & More after the planned merger with Lufthansa, resulting most likely in Volare being absorbed by Miles & More.