CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

Indian low cost carrier IndiGo has opened pre-registrations for its first ever loyalty program, IndiGo Blu Chip. Much is not yet known about the program, but it will be a true loyalty program other than the current credit card-based program 6E Rewards.

Why you should care about this? For the very simple reason that IndiGo is one of the fastest growing airlines in the world. It has more than 1,000 (!) Airbus 320 family aircraft on order and added 30 Airbus 350 long-haul aircraft to that earlier in the year. The airline will hence soon become a common sight at airports around the world.

Let’s hope its Frequent Flyer Program will live up to those expectations!