Scandinaiva might be one of the hotspots for loyalty right now.

SAS is now in SkyTeam, while Norwegian and Strawberry Hotels will launch their merged program in November. Not much is yet known about the program, other than that a common currency, called “Spenn” (a Scandinavian expression for bucks), will be introduced. Awaiting that launch, Norwegian is currently running a status match campaign for SAS tier members.

Another major hospitality player in the region, Scandic Hotels, has just completed the relaunch of its program Scandic Friends. This mid-sized program now features an industry record of seven membership levels, going all the way from a “New friend” to a “Best friend” status.