On October 30, Virgin Atlantic will entirely move to a dynamic award pricing on its own flights in its Flying Club. Indeed, all seats will become available for redemption like that, what is praised as improvement by the company. But without any guarantee what future prices will look like and given the experience of other programs having moved to a dynamic pricing – notably by Virgin’s shareholder Delta, which regularly prices Business Class long-haul flights at 1 million miles in its SkyMiles program -, you have all the reasons to fear the worst.

One attractive alternative for Flying Club members remains though to use miles on Air France or KLM flights, which are offered at reasonable prices – but obviously subject to the usual capacity restrictions.