CEO Blog

15 January 2025

Written by Ravindra Bhagwanani on . Posted in News

Even in its name, British Airways has always had a doubt about who their program is aimed at: “Executive Club.”

In April, we will get used to the new name “The British Airways Club” – but at least as far as the elite qualification is concerned, the program will likely cater more to executives: Qualification will be based on revenue and in order to achieve Silver status – which notably grants access to oneworld lounges – you need to spend 7,000 GBP (before taxes and fees) each year with British Airways, American Airlines or Iberia, which likely translates to a customer price of around 8,000 GBP.

Of course, that’s no longer within everyone’s reach. Other partner flights still count towards status qualification, but with them alone, one is unlikely to achieve the status.

The alternative: more traditional programs within the oneworld alliance, with which one can achieve status with significantly lower expenses.