CEO Blog

14 March 2025

Written by Ravindra Bhagwanani on . Posted in News

If in the same message, somebody states “exciting changes” and “look forward to”, then you should already be careful. And if that somebody is Miles & More, which is not really known for a customer-focused program, all alarm whistles should go off.

As of June 03, the program will change the pricing of award flights on Lufthansa, Swiss and Austrian flights to a fully dynamic pricing. As no further details are provided, it is clear that this will result in a massive increase of award prices for most flights, deteriorating as such the little remaining value of the program.

One small rescue remains though for those requiring some predictability of their loyalty program: Pricing for partner airlines will remain based on a published award table. Prices in that table will also change – notably increase in Business and First Class -, but mostly at moderated levels, unless for Business Class flights between Europe and Southeast Asia, which will increase from 142,000 to 200,000 miles.

The interesting point is though that not all members of the Lufthansa Group will apply that dynamic pricing: Brussels Airlines, Eurowings, Discover and ITA will remain at a fixed pricing – as the other airlines outside of the Lufthansa Group using the Miles & More program as their own program, such as LOT or Luxair.