CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

Dynamic reward pricing hardly has any friends among frequent flyers. Of course, this way one has access to more reward seats, but only at prices that are not attractive.

Until now, this could be circumvented by using rewards with partner airlines/programs in such programs (or for such airlines), to which a fixed pricing still applies – provided one finds such seats.

For frustrated Lufthansa customers, however, we no longer recommend Air Canada’s Aeroplan program in this regard: That is because as of March 25, it will start applying the dynamic pricing model not anymore to Air Canada flights only, but also to some first airline partners. Although Lufthansa is not yet among them (but “only” United, Emirates/FlyDubai, Etihad and a few smaller Canadian airlines), the trend is certainly not going in the right direction for savvy frequent flyers, whose primary goal is to maximize the value per redeemed mile.